Do you know someone who always seems to have read the latest books and can cite concepts and ideas and authors and titles in any situation? Do you hate that person? Honestly, so do we….

Analytics is hard (so they say… but we’re not going to open THAT can of worms). Do you know what’s harder? Managing analysts! I mean, they’re always asking, “Why?” Sometimes, they even ask it five…

A wise man once said, “All forecasts basically assume that tomorrow is going to be very similar to today, just with an adjustment or two.” That wise man was Gary Angel from Digital Mortar, and…

Remember back when the global economy was booming and analysts were both in the sexiest job of the century and on the favorable side of the supply-demand curve for talent? Those were the days! On…

No one has ever been disappointed by a sequel, right? Especially when the original was well-received both by the critics and at the box office. Well, Episode #134: “These Are a Few of Our Favorite…

A hallmark of the analytics community is the generosity with which ideas and wisdom are shared. One of the largest analytics conferences each year is Adobe Summit. One of the most followed Tims on the…

It sometimes seems like there must be a Moore’s Law of marketing technology (or “martech,” as the cool kids call it, and our site is on a .io domain, so we’re definitely the cool kids)…

The promise of digital—and the steady shift of consumers’ interactions with brands to that medium over the course of the past two decades—is that we can now see so much more of what our customers…

Sometimes, the best way to get alignment, generate new ideas, hash out different perspectives, or just effectively collaborate is to shift a gathering of peers from being a “meeting run by the organizer” to a…

These are interesting times in which we work, are they not? For many analysts, “remote work” is what they call “every weekday” or, for those who don’t have things fully figured out, “every day that…