Who would have thought that we’d get to 2020 and still be debating whether recurring reports should include “insights?” As it turns out, Tim did an ad hoc analysis back in 2015 where he predicted…

It’s the end of the year, and we know it, and we feel fiiiiine. Or, maybe we have a little anxiety. But, for the fifth year in a row, we’re wrapping up the year with…

Once upon a time, there was an analyst. And that analyst had some data. She used that data to do some analysis, and from that analysis she realized she had some recommendations she could make…

How accurate is your data? How accurate is any of our data? If our data is more accurate, will we make better decisions? How MUCH better? Why do the show blurbs of late have so…

READ ME!!! LISTEN!!! DO YOU KNOW WHY THIS IS IN ALL CAPS?! IS IT RAISING YOUR HEART RATE?! IS IT MAKING YOU A LITTLE IRRITATED?! IT MIGHT BE! IF IT IS, WE COULD MEASURE IT,…

Multi-touch attribution is like fat free cheese: it sounds like a great idea, it seems like technology would have made it amazing and delicious by now, and, yet, the reality is incredibly unsatisfying. Since we’ve…

Did you hear the one about the Harvard-educated economist who embraced her inner wiring as a lateral thinker to explore topics ranging from HIV/AIDS in Africa to the impact of Hepatitis B on male-biased sex…

Show Description Are you down with ITP? What about ETP? Are you pretty sure that the decline in returning visitors to your site that has everyone in a tizzy is largely due to increasingly restrictive…

Show Description Have you ever noticed that 68.2% of the people who explain machine learning use a “this picture is a cat” example, and another 24.3%  use “this picture is a dog?” Is there really…

What percentage of digital ad impressions and clicks do you think is actually the work of non-human bots? Pick a number. Now double it. Double it again. You’re getting close. A recent study by Pixalate…