A hallmark of the analytics community is the generosity with which ideas and wisdom are shared. One of the largest analytics conferences each year is Adobe Summit. One of the most followed Tims on the…

It sometimes seems like there must be a Moore’s Law of marketing technology (or “martech,” as the cool kids call it, and our site is on a .io domain, so we’re definitely the cool kids)…

The promise of digital—and the steady shift of consumers’ interactions with brands to that medium over the course of the past two decades—is that we can now see so much more of what our customers…

Sometimes, the best way to get alignment, generate new ideas, hash out different perspectives, or just effectively collaborate is to shift a gathering of peers from being a “meeting run by the organizer” to a…

These are interesting times in which we work, are they not? For many analysts, “remote work” is what they call “every weekday” or, for those who don’t have things fully figured out, “every day that…

Did you know that there were monks in the 1400s doing text-based sentiment analysis? Can you name the 2016 movie that starred Amy Adams as a linguist? Have you ever laid awake at night wondering…

For our special International Women’s Day episode, we committed a type one error and peeked at our results, so we are releasing this winner three days early. As good analysts, we set out to optimise…

Have you heard the one about the four analysts who run a podcast who walked into a resort in Hungary? Well, now you can! Or, at least get a taste of that experience. Michael, Moe,…

“QA and patience and reviews by a peer. Data viz testing, hold no chart too dear. Don’t be an asshole; automate ’til it stings. These are a few of our favorite things!” With apologies to…

Once upon a time, website behavioral data was extracted from the log files of web servers. That data was messy to work with and missing some information that analysts really wanted. This was the OG…