READ ME!!! LISTEN!!! DO YOU KNOW WHY THIS IS IN ALL CAPS?! IS IT RAISING YOUR HEART RATE?! IS IT MAKING YOU A LITTLE IRRITATED?! IT MIGHT BE! IF IT IS, WE COULD MEASURE IT,…

Multi-touch attribution is like fat free cheese: it sounds like a great idea, it seems like technology would have made it amazing and delicious by now, and, yet, the reality is incredibly unsatisfying. Since we’ve…

Did you hear the one about the Harvard-educated economist who embraced her inner wiring as a lateral thinker to explore topics ranging from HIV/AIDS in Africa to the impact of Hepatitis B on male-biased sex…

Show Description Are you down with ITP? What about ETP? Are you pretty sure that the decline in returning visitors to your site that has everyone in a tizzy is largely due to increasingly restrictive…

Show Description Have you ever noticed that 68.2% of the people who explain machine learning use a “this picture is a cat” example, and another 24.3%  use “this picture is a dog?” Is there really…

What percentage of digital ad impressions and clicks do you think is actually the work of non-human bots? Pick a number. Now double it. Double it again. You’re getting close. A recent study by Pixalate…

It’s 1:00 AM, and you can’t sleep. The paid search manager needs to know whether brand keywords can be turned off without impacting revenue. The product team needs the latest A/B test results analyzed before…

Somewhere between, “Welcome to the company, now get to work!” and weeks of tedious orientation sessions (that, presumably, include a few hours with the legal department explaining that, should you be on a podcast, you…

Listen. Really. That’s what you can do. You can listen to this episode and find out what you learn. Or you can NOT listen to the show and NOT find out what you learn. You…

Have you ever thought it would be a great idea to have a drink or two, grab a microphone, and then air your grievances in a public forum? Well, we did! This episode of the…