The Digital Analytics Power Hour: Data and Analytics Podcast

It sometimes seems like there must be a Moore’s Law of marketing technology (or “martech,” as the cool kids call it, and our site is on a .io domain, so we’re definitely the cool kids)... Read More

The promise of digital—and the steady shift of consumers’ interactions with brands to that medium over the course of the past two decades—is that we can now see so much more of what our customers... Read More

Sometimes, the best way to get alignment, generate new ideas, hash out different perspectives, or just effectively collaborate is to shift a gathering of peers from being a “meeting run by the organizer” to a... Read More

These are interesting times in which we work, are they not? For many analysts, “remote work” is what they call “every weekday” or, for those who don’t have things fully figured out, “every day that... Read More

Did you know that there were monks in the 1400s doing text-based sentiment analysis? Can you name the 2016 movie that starred Amy Adams as a linguist? Have you ever laid awake at night wondering... Read More

For our special International Women’s Day episode, we committed a type one error and peeked at our results, so we are releasing this winner three days early. As good analysts, we set out to optimise... Read More

Have you heard the one about the four analysts who run a podcast who walked into a resort in Hungary? Well, now you can! Or, at least get a taste of that experience. Michael, Moe,... Read More

“QA and patience and reviews by a peer. Data viz testing, hold no chart too dear. Don’t be an asshole; automate ’til it stings. These are a few of our favorite things!” With apologies to... Read More

Once upon a time, website behavioral data was extracted from the log files of web servers. That data was messy to work with and missing some information that analysts really wanted. This was the OG... Read More

Who would have thought that we’d get to 2020 and still be debating whether recurring reports should include “insights?” As it turns out, Tim did an ad hoc analysis back in 2015 where he predicted... Read More