The Digital Analytics Power Hour: Data and Analytics Podcast

It’s the end of the year, and we know it, and we feel fiiiiine. Or, maybe we have a little anxiety. But, for the fifth year in a row, we’re wrapping up the year with... Read More

Once upon a time, there was an analyst. And that analyst had some data. She used that data to do some analysis, and from that analysis she realized she had some recommendations she could make... Read More

How accurate is your data? How accurate is any of our data? If our data is more accurate, will we make better decisions? How MUCH better? Why do the show blurbs of late have so... Read More

READ ME!!! LISTEN!!! DO YOU KNOW WHY THIS IS IN ALL CAPS?! IS IT RAISING YOUR HEART RATE?! IS IT MAKING YOU A LITTLE IRRITATED?! IT MIGHT BE! IF IT IS, WE COULD MEASURE IT,... Read More

Multi-touch attribution is like fat free cheese: it sounds like a great idea, it seems like technology would have made it amazing and delicious by now, and, yet, the reality is incredibly unsatisfying. Since we’ve... Read More

Did you hear the one about the Harvard-educated economist who embraced her inner wiring as a lateral thinker to explore topics ranging from HIV/AIDS in Africa to the impact of Hepatitis B on male-biased sex... Read More