The Digital Analytics Power Hour: Data and Analytics Podcast

For our special International Women’s Day episode, we committed a type one error and peeked at our results, so we are releasing this winner three days early. As good analysts, we set out to optimise... Read More

Have you heard the one about the four analysts who run a podcast who walked into a resort in Hungary? Well, now you can! Or, at least get a taste of that experience. Michael, Moe,... Read More

“QA and patience and reviews by a peer. Data viz testing, hold no chart too dear. Don’t be an asshole; automate ’til it stings. These are a few of our favorite things!” With apologies to... Read More

Once upon a time, website behavioral data was extracted from the log files of web servers. That data was messy to work with and missing some information that analysts really wanted. This was the OG... Read More

Who would have thought that we’d get to 2020 and still be debating whether recurring reports should include “insights?” As it turns out, Tim did an ad hoc analysis back in 2015 where he predicted... Read More

It’s the end of the year, and we know it, and we feel fiiiiine. Or, maybe we have a little anxiety. But, for the fifth year in a row, we’re wrapping up the year with... Read More

Once upon a time, there was an analyst. And that analyst had some data. She used that data to do some analysis, and from that analysis she realized she had some recommendations she could make... Read More

How accurate is your data? How accurate is any of our data? If our data is more accurate, will we make better decisions? How MUCH better? Why do the show blurbs of late have so... Read More

READ ME!!! LISTEN!!! DO YOU KNOW WHY THIS IS IN ALL CAPS?! IS IT RAISING YOUR HEART RATE?! IS IT MAKING YOU A LITTLE IRRITATED?! IT MIGHT BE! IF IT IS, WE COULD MEASURE IT,... Read More

Multi-touch attribution is like fat free cheese: it sounds like a great idea, it seems like technology would have made it amazing and delicious by now, and, yet, the reality is incredibly unsatisfying. Since we’ve... Read More