The Digital Analytics Power Hour: Data and Analytics Podcast

Multi-touch attribution is like fat free cheese: it sounds like a great idea, it seems like technology would have made it amazing and delicious by now, and, yet, the reality is incredibly unsatisfying. Since we’ve... Read More

Did you hear the one about the Harvard-educated economist who embraced her inner wiring as a lateral thinker to explore topics ranging from HIV/AIDS in Africa to the impact of Hepatitis B on male-biased sex... Read More

Show Description Are you down with ITP? What about ETP? Are you pretty sure that the decline in returning visitors to your site that has everyone in a tizzy is largely due to increasingly restrictive... Read More

Show Description Have you ever noticed that 68.2% of the people who explain machine learning use a “this picture is a cat” example, and another 24.3%  use “this picture is a dog?” Is there really... Read More

What percentage of digital ad impressions and clicks do you think is actually the work of non-human bots? Pick a number. Now double it. Double it again. You’re getting close. A recent study by Pixalate... Read More

It’s 1:00 AM, and you can’t sleep. The paid search manager needs to know whether brand keywords can be turned off without impacting revenue. The product team needs the latest A/B test results analyzed before... Read More