#031: Personalization: The OTHER Faustian Bargain

March 1, 2016

We’ve got the technology. We’ve got the behavioral data. We’ve got the content (or at least tell ourselves we do). We’re all set to develop personalized experiences that knock consumers socks off and leave them begging us to take their money. Is it really that simple? If it is, why aren’t more companies realizing the dream of 1-to-1 marketing? Matt Gershoff joins us to discuss how the pieces of the personalization puzzle often don’t quite fall into place like we wish they would. Matt’s also written a post that overlaps with our discussion: http://conductrics.com/complexity.

Leave a Reply

Your email address will not be published. Required fields are marked *

3 comments on “#031: Personalization: The OTHER Faustian Bargain

The Digital Analytics Power Hour © 2017